The expert entrepreneur starts from what they have: who they are, what they know, whom they know. The goal comes later, along the way.
STEP 1
Clarify
Describe the situation as a fact, through its properties, before any use. An induction: generalise its essential properties, those it cannot lack, until what they form can be named.
STEP 2
Explore
A deduction: apply a general rule to the induced properties, and infer an effect from them. Keep what the situation makes possible, directly and immediately.
STEP 3
Hierarchise
Look for the essential function of each effect, the one it cannot lack: an induction, tested pair by pair. Does A enable B, and only B? Three to seven higher-level effects remain.
In a workshop, a group runs these three steps on one situation at a time. ASKYM has turned them into software components, with an LLM as assistant and a human who decides.